Press Release February 11, 2016

CFI Introduces a New Logo

We are proud to announce the launch of our new company logo and brand name as part of the continuing evolution of our company’s image. Not only have we updated our logo, but we have adjusted our primary brand name from Controlled Fluid, Inc. to simply CFI.

Over the past three years, we have hit some exciting milestones. This year not only marks thirty two years of providing innovative fluid power solutions, but also recent expansions into Louisiana and Oklahoma, our footprint has expanded to include four offices in three states. We look forward to continuing achieving our goals as we move forward with our new brand.

With our recent successes and the goals, we have for coming years, this is the perfect time to reevaluate our company’s brand and logo to ensure it is in line with who we are and where we are going. After reviewing multiple options, we chose a new logo that represents fluid in motion with a more modern and balanced look that captures the future direction. The spiral shape presents an abstract depiction of motion, whether it be a wind turbine, saw blade, drill bit, or whatever else we move through hydraulic power. We are proud to announce the launch of a new logo as part of the modernization of our company’s brand. 

Although we have updated our look, our commitment to customer service and finding the motion control solutions that others have missed remains unchanged. CFI is determined to be your knowledge center for fluid power issues, and we will continue to provide innovative solutions for your unique applications.